The idea of establishing a concert promotion company was first conceived in late 2005, when people from Aksara and Fast Forward Records (two leading independent record labels in Indonesia) were preparing to organize a festival in March 2006 headlining Norwegian folk-pop duo Kings of Convenience.
The festival was later named Soundshine, and its success – 2000 tickets in Jakarta and 1000 tickets in Bandung were sold within days – made us realize the potential of events featuring non-mainstream, quality acts. In March 2007, Soundshine Festival returned to Jakarta and Bandung, featuring Club 8 of Sweden and Sondre Lerche from Norway. In May 2007, Soundshine organized its first non-festival event, presenting Nouvelle Vague of France in front of a sold out audience of over 1,000 people.
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